Using Pleasure to Get to Sustainability 

If you want to get to sustainability, you’ve got to make it pleasurable for people.

A sufficient amount of variety in life is pleasurable, even highly pleasurable. Luckily, variety and sustainability go hand-in-hand, in part because they share one important thing in common, and that thing is diversity.

So if we encourage variety, reward ourselves with and for variety, and build systems which support and enhance variety, then we get to sustainability. And how did we get there? By making it pleasurable.

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